Narrow your search
Listing 1 - 10 of 68 << page
of 7
>>
Sort by

Book
Natural and Conventional Meaning
Author:
ISBN: 3110822008 9783110822007 Year: 2019 Publisher: Berlin Boston

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
New approaches to hedging
Authors: --- --- ---
ISBN: 9780857242471 0857242474 9004253246 9789004253247 Year: 2010 Volume: 9 Publisher: Bingley, England : Emerald,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Hedging is an essential part of everyday communication. It is a discourse strategy which is used to reduce commitment to the force or truth of an utterance to achieve an appropriate pragmatic effect. In recent years hedges have therefore attracted increased attention in Pragmatics and Applied Linguistics, with studies approaching the concept of hedging from various perspectives, such as speech act - and politeness theory, genre-specific investigations, interactional pragmatics, and studies of vague language. The present volume provides an up-to-date overview of current research on the topic by bringing together studies from a variety of fields. The contributions span a range of different languages, investigate the use of hedges in different communicative settings and text types, and consider all levels of linguistic analysis from prosody to morphology, syntax and semantics. What unites the different studies in this volume is a corpus-based approach, in which various theoretical concepts and categories are applied to, and tested against, actual language data. This allows for patterns of use to be uncovered which have previously gone unnoticed and provides valuable insights for the adjustment and fine-tuning of existing categories. The usage-based approach of the investigations therefore offers new theoretical and descriptive perspectives on the context-dependent nature and multifunctionality of hedges.


Book
Relevance and irrelevance : theories, factors and challenges
Authors: ---
ISBN: 3110470489 3110472503 9783110472509 9783110470185 9783110470482 3110470187 Year: 2018 Publisher: Berlin ; Boston : De Gruyter Saur,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Relevance drives our actions and channels our attention; it shapes how we make sense of the world and communicate with each other. Irrelevance spreads a twilight which blurs the line between information we do not want to access and information we cannot access. In disciplines as diverse as philosophy, sociology, the information sciences and linguistics, "relevance" has been proposed as a key concept. This book is the first to bring together the often unrelated traditions. Researchers from different fields discuss relevance and relate it to the challenges of "irrelevance", which have so far been neglected despite their significance for our chances of making well-informed decisions and understanding others. The contributions focus on theoretical and conceptual questions, on specific factors and fields, and on practical and political implications of relevance and irrelevance as forces which are even stronger when they remain in the background.

Semantics of the English subjunctive
Author:
ISBN: 0774802553 Year: 1986 Publisher: Vancouver University of British Columbia press


Book
Dictionnaire des difficultés de la langue française
Authors: --- ---
ISBN: 2030202800 9782030202807 Year: 1974 Publisher: Paris Librairie Larousse

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Poesia per gioco : prontuario di figure artificiose
Author:
ISBN: 8815005919 Year: 1984 Publisher: Bologna Mulino

Loading...
Export citation

Choose an application

Bookmark

Abstract


Multi
Pedagogical specialised lexicography: the representation of meaning in English and Spanish business dictionaries
Authors: ---
ISSN: 13888455 ISBN: 9789027223357 9027223351 9786612105494 1282105493 9027290253 9789027290250 9781282105492 6612105496 Year: 2008 Volume: 11 Publisher: Amsterdam ; Philadelphia : John Benjamins,


Book
Rhetoric in financial discourse : a linguistic analysis of ICT-mediated disclosure genres
Author:
ISBN: 9042037598 130631562X 9789042037595 9401210101 9789401210102 Year: 2013 Volume: 26 Publisher: Amsterdam, Netherlands ; New York : Rodopi,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Financial disclosure has become a crucial component of corporate communication. Through this process, companies aim to provide information and project an image of trustworthiness in response to on-going ethical concerns in the world of finance. Rhetoric in financial discourse provides new insights into how companies communicate with key stakeholders, not only to boost transparency, but also to attract investment. The book offers an in-depth linguistic analysis of the rhetorical dimension of financial communication. It focuses on two technology-mediated genres which are widely used, yet remain largely unexplored from a rhetorical perspective: earnings presentations and earnings releases. Using an innovative methodological approach, the book shows how corporate speakers and writers use distinctive rhetorical strategies to achieve their professional goals. It includes a practical discussion of how the findings can be exploited to develop state-of-the-art corporate communication courses and to improve the effectiveness of financial disclosure in professional settings. The book contributes to an enhanced understanding of the language of finance, representing a discourse community that involves and impacts the lives of many people around the world. It will be of interest to several communities of practice, including language researchers, discourse analysts, corpus linguists, finance and communication academics, students of business and finance, and professionals of financial communication.


Book
Marketing semiotics : signs, strategies, and brand value
Author:
ISBN: 0191806684 1283426706 9786613426703 0191617865 9780191617867 9781283426701 Year: 2012 Publisher: Oxford ; New York : Oxford University Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, andimpacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management.

APL : the language and its usage
Authors: ---
ISBN: 0130388858 9780130388858 Year: 1975 Volume: 53 Publisher: Englewood Cliffs (N.J.): Prentice Hall,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Keywords

APL (Computer program language) --- APL (Langage de programmation) --- AA / International- internationaal --- 519.682 --- 654 --- #ABIB:aeco --- #ECO:04.09:sectoren IT-technologie ICT internet --- 681.3 --- 681.3*D32 --- 681.3*F32 --- A Programming Language (Computer program language) --- Programming languages. Metalanguages --- Informatieverwerking. Bureautica. --- Computerwetenschap --- language classifications: applicative languages; data-flow languages; design languages; extensible languages; macro and assembly languages; nonprocedural languages; specialized application and very high-level languages (Programminglanguages) --- Semantics of programming languages: algebraic approaches to semantics; denotational semantics; operational semantics (Logics and meanings of programs)--See also {681.3*D31} --- APL (Computer program language). --- 681.3*F32 Semantics of programming languages: algebraic approaches to semantics; denotational semantics; operational semantics (Logics and meanings of programs)--See also {681.3*D31} --- 681.3*D32 language classifications: applicative languages; data-flow languages; design languages; extensible languages; macro and assembly languages; nonprocedural languages; specialized application and very high-level languages (Programminglanguages) --- 519.682 Programming languages. Metalanguages --- Informatieverwerking. Bureautica --- 681.3* / / / / / / / / / / / / / / / / / / / / / / / / / / / / --- A.P.L. [Langage de programmation]. --- A.P.L. [Programmatietaal]. --- APL (langage de programmation) --- Langages de programmation --- Programming languages (Electronic computers) --- Informatique --- Computer science --- BASIC (Computer program language)

Listing 1 - 10 of 68 << page
of 7
>>
Sort by